I am a writer, editor and business/technology analyst dealing with the publishing, media, printing and communications fields. I was formerly the Editorial Director for The Seybold Report, and now just a freelance troublemaker — err, I mean consultant. I’m always excited about new and disruptive technologies, but I always try to ask the important, long-term questions. Getting past the marketing BS and wrestling with real business issues is what I do.
[...] the early 2000s; it is refreshing to get to the point where we can have a whitepaper of our own. By John Parsons, no [...]
John: good to see your perspective on technology and its place in Marketing. I’m amazed at all of the emerging technology and opportunities in marketing as a result, but it is important to look at the numbers and forecast results to gauge effectiveness before jumping in head first.
Keep up the good work!