About John Parsons

JP_2010_RGBI am a writer, editor and business/technology analyst dealing with the publishing, media, printing and communications fields. I’m always excited about new and disruptive technologies, but I always try to ask the important, long-term questions. Getting past the marketing BS and wrestling with real business issues is what I do.

3 thoughts on “About John Parsons

  1. John: good to see your perspective on technology and its place in Marketing. I’m amazed at all of the emerging technology and opportunities in marketing as a result, but it is important to look at the numbers and forecast results to gauge effectiveness before jumping in head first.

    Keep up the good work!

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