Creative Cloud Edges Forward

When Adobe moved away from the traditional shrink-wrap software model with Creative Cloud, one of the promises was that updates—incremental and otherwise—would be more frequent. The frustrating wait for the next version release, and the speculation about whether desired features would be added or not, would be replaced by a more benign, less hype-filled process.

Today’s announcement has confirmed that trend. Creative Cloud subscribers—all 1.4 million of them by Adobe’s count—will receive some significant feature updates, along with relatively minor improvements that, taken as a whole, continue to improve the design and production experience. (Caveat: The announcement also marks Adobe’s entry into 3D printing, but this review will focus primarily on issues of interest to publishers.)

To be sure, Adobe has had to weather the revenue transition—away from selling disc-based Creative Suite packages and towards a subscription model.* However, as I predicted over a decade ago in The Seybold Report, the service-based model is infinitely more sustainable, and better for the graphic arts community as a whole.

According to Adobe, there have been around 50 “feature-bearing” updates since Creative Cloud’s inception, comprising about 500 new features. While some of these have been relatively minor, others certainly have not, including the single edition DPS license for creating iPad apps.

Feature Overview

For magazine and business publishers, today’s update contains some cost-saving new features. Muse, Adobe’s highly-intuitive Web design environment, now directly supports HTML animations created in Adobe Edge. These animations can now be stored and re-used—and even shared with other users via a free online exchange. (There is currently no way to sell these resources, or even obtain customer information as part of the download.) Muse has also automated social links, letting website creators simply drag-and-drop a widget to specify a Facebook page or a Twitter feed to be used on the site.

Improvements to Photoshop are mainly for designers, but production workers will appreciate the addition of linked smart objects—items copied from Illustrator or Photoshop that can be used multiple times and changed globally. (This has been standard fare for InDesign, using the links feature, for some time.)

Illustrator received some long-awaited new features aimed at designers, including “live corners” (the ability to easily specify the roundness of any object corner) and a much improved pencil tool. Also in the time-saving category is Illustrator’s new ability to customize the toolbox—a godsend for a complex, mega-multi-tool program. Customized toolboxes can be made part of a custom workspace and, presumably, shared with other users.

Both Illustrator and InDesign are now tightly integrated with Typekit, which offers over 900 fonts as part of a Creative Cloud license. Users can search for Typekit fonts from within the program, rather than switch to a browser. Selected fonts are downloaded as desktop and/or Web fonts, and can be used in non-Adobe applications.

InDesign itself has been improved in one very important aspect—at least for publishers of interactive content. Hyperlink creation, once a source of extreme frustration, is now remarkably easy. Users can create URLs automatically from selected text, and can easily re-use those hyperlinks elsewhere in the publication. Hyperlink tracking is not only more intuitive, it is also “live,” so long as the InDesign user is connected to the Internet. If a created hyperlink does not resolve to a valid URL, a red warning icon appears. This warning is regrettably not part of InDesign’s live preflight, but it is still a welcome respite for those creating interactive PDFs, tablet apps, or e-books.

On the subject of e-books, InDesign CC now supports EPUB3’s pop-up footnote convention which, alas, is not supported universally by all e-reading devices. It also supports right-to-left languages like Japanese and Hebrew.

The Bottom Line

Those who create and publish content in a multimedia environment will appreciate many of the changes announced today. The thrill of waiting for “the next big release” may be diminished, but so is the stress of worrying if a particular feature will make the cut. This is a solid, albeit not earth-shattering improvement.

Only time will tell whether Adobe’s new model will remain an agile one—adding publishing-essential features incrementally but with shorter wait times. However, since publishers today are less likely to be among Geoffrey Moore’s 16% group of early adopters and innovators, the steady, more predictable subscription model is the right one.

*  Technically, Creative Cloud is not a true cloud service, like Google Docs, but a members-only online download, installation, and periodic verification process for traditional computer software. Adobe applications are simply too large and complex to be used in a client-server fashion.


The Rocky Road from Print Books to E-Books

My work with long-time colleague Steve Paxhia on the BISG Consumer Attitudes Toward E-Book Reading study has often led us into a more-or-less friendly debate over the future of printed books. With some of that debate about to appear in Book Business magazine, I thought I’d add a brief account of my attempt to convert one of my old favorites from mass market paperback to e-book format. It was not easy — and the process raised some interesting questions. Way Station, by Clifford D. Simak

First off, I should confess that I have a weakness for 1950s and 1960s science fiction — from classic authors like Heinlein and Asimov to guilty pleasure works like the Lensman series. Since I re-read many of these from time to time, it follows that I have a large stash of mass market paperbacks taking up space and causing problems whenever I move.

In our debate, I lamented the fact that I could not easily convert these artifacts (mostly low-quality print) into e-book format, similar to the way I converted my legally purchased vinyl and CD albums into MP3s. Many of these titles are not available as e-books, and even if they were, I dislike the idea of buying the same thing twice.

My colleague pointed out that there are services, like 1DollarScan that will do the job for very little cost. Intrigued, I ran a test on a book I was willing to sacrifice. (Typically, you don’t get the printed book back after scanning; they recycle it.)
1DollarScan results

Working with 1DollarScan

The process was pretty simple. I selected the number of 100-page “sets” in the book — for which they charge $1 each — and options like OCR (which I chose) and direct shipment from Amazon (which I did not). This meant $6 for a 230-page book, to which I added book rate mailing and the cost of a padded envelope, bringing the total to around $8.50. This is roughly what a backlist e-book costs these days. However, my book wasn’t available in e-book format, and I was doing a test anyway, so I thought  what the hell.

After waiting for the book to arrive and be processed, I was duly notified, and downloaded the resulting PDF file. It was quite large (142MB), including the scanned images for each page and imbedded OCR data. (More on that later.) There were also several free “Fine Tuning” options for common e-reading devices. These reduced the file sizes considerably, and adjusted page margins to match the intended device screen size. These could be “side loaded” into some connected e-readers, but could not be emailed, because the file size was still too big.

OCR BluesSample OCR results

When I copied the OCR text in Acrobat and pasted it into Word, the results were abysmal (right). Granted, I did not choose the High Quality OCR option (for an additional $6), but since the object was to keep the price reasonable, there was no incentive to do this. (Even if the better OCR option had resulted in better data, I would have had to copy and paste each page’s worth, and done some formatting tricks to create a true EPUB file.)

Pages, not E-Pages

The whole point of the EPUB format is reflowable, resizeable text, which can be easily read on almost any portable device — or even on multiple devices. For trade publishing, it’s just about perfect. The problem with 1DollarScan’s solution is that it creates static pages — literally replicas of the printed work — not real e-books. I’ve lost my physical copy of Simak’s novel, and in its place received a bulky, inconvenient PDF file. (Also, the copyright issue is a little sketchy. 1DollarScan users must agree to a “fair use” arrangement, which I’m not sure would survive a court test.)

So, What’s the Answer?

On occasion, I have purchased e-book versions of books I already own in print, but enjoy re-reading — or would like to lend to friends or family members. If my physical copy is a mass market paperback, I gladly recycle or donate it to Goodwill. Almost always, these are backlist books, with relatively low e-book price points. However, because that price is still higher than a used paperback, I don’t do this very often.

Publishers already have the rights to the words that make up books — printed or digital. In fact, with few exceptions, all modern books are already digital! Formatting them as e-books is not rocket science. Why not do this more often for backlist collections?

Rather than scan my old books, I would much rather trade them in, as it were, for the convenience of EPUB. Would it kill publishers to offer price incentives for backlist e-books to those who owned — and were willing to give up — their printed copies? Because it would be limited to titles that generate little or no revenue now, it’s potentially “found money” for publishers — from book lovers who are more likely to buy new e-books from publishers who meet their needs.

It would certainly give me an incentive to buy more e-books. After my disappointing experience with 1DollarScan, I renewed my search for Simak’s work. Alas, I still could not find Way Station, but I did locate (and purchase) a collection of Simak short stories on the Sony e-book store. However, if I ever want to re-read Way Station, I’ll probably buy another paperback.

And Away We Go…

It’s been a while since I’ve blogged with this account, but I have not been idle. Until recently, I’ve had the privilege of blogging for Nimbleware Consulting and PrintUI, writing articles for several magazines, doing research work for BISG, Library Journal, plus many other writing and editing projects. A new client has ask me to start blogging here once more, so stay tuned.

E-Book ’em, Danno

For the past few months, I’ve been privileged to work with the Book Industry Study Group (BISG) on their latest study, Consumer Attitudes Toward E-Book Reading ( The first of four reports, covering each of the planned survey fieldings, is scheduled to drop the week of January 17. Some of the emerging trends are stunning.

One of the clear trends is the decline of PCs (desktops, laptops and netbook computers) as preferred reading devices. Dedicated e-readers, such as Kindle, Nook and the Sony Reader, are rapidly displacing these for trade titles. (Educational titles are another matter, but that’s a separate BISG study.) Tablets and other multi-functional devices like the iPad are also growing in popularity, but not nearly as much as dedicated e-readers. We also noted that Barnes & Noble’s Nook, despite the fact that it was only 12% of the growing dedicated e-reader segment, scored highest in customer satisfaction, compared to Kindle and especially iPad.

We paid particular attention to the “power buyers” — those who acquired e-book at least weekly. Their demographic indicators (younger, more educated, more urban, etc.) are particularly valuable to publishers looking to future markets. Publishers struggling with e-book economics ignore this group at their peril.

The study dealt with the “cannibalism” issue: whether e-book acquisition negatively impacted the purchase of printed books. The answer, especially for the power buyer segment, is yes. However, total acquisition numbers (both print and e-books) are up. This means that publishers will have to address pricing and other supply chain issues rapidly, developing business models adapted to this growing consumer segment.

There is more analysis in the summary report — which is well worth the price. (BISG also sells access to their Real-Time Reporting system, for publishers who need to access all the survey data.) Whether or not 2011 is “the year of the e-book” is frankly a meaningless question. The future is already here.

— John Parsons (


ISBN There, Done That

E-books have created both opportunity and havoc for publishers. Readers have begun to love (or at least claim to love) the benefits of e-reading on a screen. However, the processes for traditional book creation, distribution and use (based on a physical artifact) are fundamentally different from those of a fluid information medium. A few agile technology companies have realized short-term financial gain, but for publishers there are few clear, sustainable best practices for e-book publishing.

One particular business practice, the use of unique ISBNs as identifiers, has had success in the process of tracking and selling physical books. However, publishers have inconsistently applied ISBNs to e-books, often relegating this task to intermediaries or abandoning it altogether in favor of proprietary identifiers.

There are valid reasons for this. Different stakeholders (authors, publishers, distributors, retailers, aggregators, libraries) have different economic reasons for wanting a unique ISBN on a particular work. A standardized ISBN approach is fine in theory, but no one really knows the impact of change on existing practices and IT systems. E-books themselves are more easily modified and aggregated with other content—begging the question of when there is a unique product to which a new ISBN must be assigned.

The biggest problem is the sheer number of unknowns in the process. While some companies are moving forward with their own solutions, most of us haven’t really asked the bigger questions. Is a 13-digit ISBN model adequate for this mutable medium? How can an identifier developed for a physical delivery supply chain be successfully applied to an information-based supply chain? What are the business obstacles to a uniform, high-level ISBN solution? How does one identify a digital work that may (or may not) be comparable to an original print version?

For that matter, is the phrase “original print version” a meaningful concept any longer? For many publishers, this is scary stuff.

Thankfully, help is on the way. Both the Book Industry Study Group and the International ISBN Agency are undertaking projects to gather current industry practices and map out a high-level solution. Ultimately, this could lead to a revision of the recognized standard or, at the very least, an effort to better define what constitutes a “unique product.” As it did for physical books, there is reason to hope that a uniform ISBN approach will do much to contain the costs and promote the effective use of e-books. Until then, however, it’s going to be a bumpy night.

John Parsons (originally published in
Book Business
; re-posted with permission)